Cloud
Cloud, real name Koh Hyung-Seok (Korean: 고형석; born April 6, 1991), is a multi-instrumentalist and prolific musician who has been working on the Korean music scene since 2010. Koh started his career as a keyboardist for the band Bye Bye Badman and a member of CHEEZE and has worked alongside K-pop soloist Yerin Baek since her debut album Frank. Koh has also produced tracks for many well-known Korean artists such as Chungha, Giriboy, B1A4, Car, the garden, and more. In 2021, Cloud signed with Blue Vinyl, and released his first album under the label, With a lot of exaggeration.
Thirty-year-old Cloud, whose real name is Koh Hyung-seok and stage name in Korean is Gureum, started his career as a keyboard player in rock band Bye Bye Badman in 2011. He then formed indie band Cheeze with singer Dalchong before parting ways to work on his own. He mostly worked with singer Baek Ye-rin, producing her songs, then formed the band The Volunteers with Baek, Johnny Kwak and Kimchiheon in 2018.
Cloud has worked on all of Baek’s albums, including her solo debut “Frank” (2015) and her latest album “tellusaboutyourself” (2020), as well as Giriboy’s second full-length album “Sexual Perceptions” (2015) and Hong Dae-kwang’s fourth EP “And You?” (2017).
Cloud recently joined Baek’s agency Blue Vinyl, which she established after parting with JYP Entertainment in 2019. Baek made her debut in 2012 under JYP as part of a duo named 15&, along with Park Ji-min. Some of Baek’s hit songs include “Across the Universe” (2015) and “Bye bye my blue” (2016). Last year, she won three prizes at the Korean Music Awards for her 2019 release “Every Letter I Sent You.” While Baek took charge of composing and writing her own songs, Cloud helped out with the composing and took the lead on arrangement.
“Not much has changed, because we’ve been working together for so long,” he said. “But I call her ‘Boss Baek’ now [laughs].”
The two are currently working on an album for their band The Volunteers, set to drop within the first half of this year.
“Different people have different standards for what counts as ‘singing well,’” he said. “There are people with strong voices and others with unique texture. But to me, Ye-rin is the best singer there is. You can give her anything and she will make it hers. Her musical style is very progressive, too, so I’ve learned a lot from her. She listens to music and interprets it in a totally different way from me and that broadens the horizons of my imagination.
“I fell for rock after listening to Avril Lavigne, but I started working with her because I thought Baek Ye-rin’s rock would be different. I like to say that it’s not the strongest who survive but the ones who can change. I think it’s the same with music. I think that the constant urge to change is my biggest motivation.”
BY MIN KYUNG-WON [kjdculture@joongang.co.kr]
susang kyongryok: riconoscimenti, premi
nota speciale: con Yerin siamo amici da 6 anni
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